Our Taffy Story: The Sweet Treat Program

Jan 01

Our Taffy Story: The Sweet Treat Program

taffy story for blog  Our Taffy Story: The Sweet Treat Program

 

Introduced to Seaside Lodging LLC in 2010, the Sweet Treat campaign is a taffy sales program to raise funds for Distressed Children International. DCI helps support underprivileged children and families living in extreme poverty with education, childcare and medical needs.

Half-pound bags of taffy are sold in the hotel lobby and 100% of the proceeds go directly to the charity. Each child needs $200 a year in financial support, and the taffy sales have been helping 40-50 kids a year.

“The kids are receiving love and nurture rather than just a place to stay. They’re loved, they know the culture, learning music and all the things that kids should (or are suppose to) get to have a happy and fulfilling life.” said Masudur Khan, Managing Director of Seaside Lodging after returning from his visit from the orphanage.

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Drawing from child in the DCI orphanage

The Sweet Treat program was first implemented at the Inn at Seaside and now has been successful enrolled in their other 3 other locations; the City Center Motel, Coast River Inn and River Inn at Seaside.

Along with the program they’ve added in-room inserts promoting the program and in-room donation flyers to raise awareness on DCI and sponsoring opportunities.

About:

DCI’s mission is to protect the rights of children, stop child labor, and help families lift themselves out of poverty through education, healthcare, vision care, and income generating opportunities. DCI envisions a society where underprivileged children have equal access to opportunities for a secure and prosperous life. We look forward to the day in which child labor and trafficking will be eliminated globally.